9 Best AI Visibility Tracking Tools in 2026 (Tested & Compared)

Buyers don't just Google you anymore — they ask ChatGPT, Gemini, and Claude. AI visibility tools tell you whether you show up in those answers, how you're described, and which competitors are getting recommended instead of you.

The category is young, crowded, and priced all over the map: from $9 to well over $800 a month for comparable-sounding features. This comparison covers the nine tools worth shortlisting in 2026, what each actually costs once you account for add-ons, and which one fits your situation.

Disclosure up front: LucidRank is our product. It's listed first, and we've tried to be as blunt about where it loses as where it wins. Every competitor price below was checked against live pricing pages in July 2026 — but this market reprices constantly, so verify before you buy.

The comparison at a glance

Tool	Entry price	What you get at entry	Realistic full-coverage cost	Tracks Claude?	Free way to try?
LucidRank	$9 one-time	Full audit, ChatGPT + Gemini + Claude	$19–199/mo monitoring	✅ $9 report & Pro+; ❌ Starter ($19)	✅ free checker tools
Rankscale	$20/mo	Credit-based tracking, 9+ engines	$99/mo Pro+	✅	Free trial on Pro
Otterly.ai	$29/mo	15 prompts, 4 engines	$189–489/mo + engine add-ons	❌	14-day trial
Peec AI	$95/mo	50 prompts, pick 3 of 7 engines	$245–495/mo + model add-ons	❌ (Enterprise only)	7-day trial
Semrush AI Toolkit	$99/mo/domain	Prompt tracking + dashboards	Stacks with users/domains	❌	No trial listed
Rankability	$99/mo	10k credits, 2 clients, AI + SEO platform	$199–399/mo	✅ (tracker covers 9 platforms)	14-day trial
Profound	$99/mo (annual)	ChatGPT only, 50 prompts	$399/mo Growth → custom Enterprise	✅ Enterprise	Free trial on Growth
SE Ranking + AI add-on	$129/mo + $89/mo	SEO suite + AI tracker	~$150–240+/mo	❌	14-day trial
Ahrefs Brand Radar	$129/mo + $199/index	One AI engine index	$699/mo all engines (~$828/mo with base)	❌	No trial

Two structural facts jump out of that table, and they shape every recommendation below.

First, nobody else sells a one-time report. Every other tool in the category requires a subscription before you see your own data. If you just want to know where you stand today — before committing to a monthly tool — a one-time audit is the only way to do that without a trial countdown or a sales call.

Second, Claude coverage is rare below enterprise pricing. Peec locks Claude behind its custom-priced Enterprise tier. Ahrefs Brand Radar doesn't track it at all — a gap reviewers consistently flag. Otterly, Semrush's toolkit, and SE Ranking's tracker don't cover it either. If Claude matters to your buyers (it dominates developer and technical B2B research), your sub-$100 options narrow to LucidRank (Pro+ or the $9 report), Rankscale, and Rankability.

1. LucidRank — best for finding out where you stand without a subscription

Pricing: $9 one-time report · monitoring from $19/mo · Pro $49/mo · Business $199/mo — lucidrank.io pricing

Engines: ChatGPT, Google Gemini, and Claude on the $9 one-time report and Pro+ plans; Starter ($19/mo) includes ChatGPT and Gemini only

Best for: Founders and small teams who want a real baseline before paying monthly

LucidRank runs a scored audit of how ChatGPT, Gemini, and Claude describe your brand: mention rate, how you rank inside answers versus competitors, which sources the models cite, and a prioritized fix list. The $9 one-time report is the full audit — not a teaser — and monitoring plans re-run it on a schedule with trend history from $19/mo.

Where it wins: it's the only tool here you can fully use for under $10 with no subscription, and the only sub-$100 monitoring option that includes Claude (on Pro at $49/mo). Reports are shareable via public links — see real examples for sheetlink.app (score 67) and drbaselmofti.com (score 60) before paying anything.

Where it loses, honestly: it covers three models, not six or eight — no Perplexity, Copilot, or Grok tracking today. Prompt volumes are smaller than enterprise platforms, and there's no white-label agency reporting. If you're an agency managing ten client brands across every AI surface, the tools further down this list fit better.

Also worth knowing: the free AI brand checker and Claude rank tracker give you a partial read at zero cost.

2. Rankscale — cheapest ongoing tracking with broad engine coverage

Pricing: Essentials from $20/mo · Pro $99/mo · Growth $385/mo · Enterprise $780/mo — rankscale.ai/pricing

Engines: ChatGPT, Gemini, Perplexity, Claude, DeepSeek, Mistral, Grok, Copilot, and more (credit-priced per engine)

Best for: Proving value before committing to a bigger platform

Rankscale is the budget challenger reviewers keep recommending as a low-risk starting point: competitive benchmarking and citation analysis at a price most tools reserve for teasers. The $20/mo Essentials tier is credit-based — you top up as needed — while Pro adds dashboards, page audits, and Looker Studio exports at $99/mo.

Catch: depth and workflow features are thinner than the platforms above. Essentials starts with zero included credits until you purchase a top-up. If a one-time audit answers your first question and Rankscale answers your second month, you've spent less than one month of Peec.

3. Otterly.ai — best budget subscription with daily refresh

Pricing: Lite $29/mo (15 prompts) · Standard $189/mo (100 prompts) · Premium $489/mo (400 prompts) · Gemini and Google AI Mode are paid add-ons ($9–149/mo depending on plan) — otterly.ai/pricing

Engines: ChatGPT, Google AI Overviews, Perplexity, Copilot in base plans; Gemini and AI Mode extra; no Claude

Best for: Solo marketers and SMBs who want cheap ongoing monitoring

Otterly publishes its prices, includes a 14-day trial without a credit card, and the $29 Lite plan is a real product: daily tracking across four engines, 50+ country support, and unlimited team seats. Standard adds API and MCP access, which is unusual at $189.

Catch: 15 prompts on Lite is tight for anything beyond one brand and a handful of queries. Two of the six advertised engines cost extra, and Claude isn't available at any price. Otterly is the best cheap subscription; whether you need a subscription at all is the question to answer first.

4. Peec AI — best for mid-market teams and multilingual tracking

Pricing: Starter $95/mo (50 prompts) · Pro $245/mo (150) · Advanced $495/mo (350) · extra models roughly $30–165/mo each depending on tier · ~15% off annually — peec.ai/pricing

Engines: Choose 3 of 7 (ChatGPT, AI Mode, AI Overviews, Copilot, Perplexity, Gemini, Grok); Claude only on custom Enterprise

Best for: Marketing teams that want polished daily tracking and unlimited seats

Peec is the best-executed pure tracker in the mid-market: clean interface, daily refresh, sentiment depth, strong multilingual coverage, and unlimited users on every plan. It's grown fast for a reason.

Catch: every self-serve plan makes you pick 3 of 7 engines, and each additional one is a monthly add-on — full coverage costs meaningfully more than the headline. Claude requires an Enterprise conversation. Peec tells you what's happening with real polish; it's lighter on telling you what to do about it.

5. Semrush AI Visibility Toolkit — best if you already live in Semrush

Pricing: $99/mo per domain (standalone add-on) · +$99/mo per extra user with AI access · +$60/mo per extra 50 prompts · +$99/mo per extra domain — semrush.com/pricing

Engines: ChatGPT, Google AI surfaces, and others; no Claude

Best for: Teams already paying for Semrush who want AI data in the same login

The toolkit's strength is stakeholder-ready dashboards — share of voice, sentiment, prompt research treated like keyword research — inside a platform your team already knows. The weakness is how the per-domain, per-user pricing stacks: an agency running two users and three domains lands at $500–700/mo before any SEO features. Fine as an add-on; hard to justify as your first AI visibility tool.

6. Rankability — best all-in-one SEO + AI for agencies

Pricing: Starter $99/mo (10k credits, 2 clients) · Growth $199/mo · Scale $399/mo · Agency $799/mo — rankability.com/pricing

Engines: AI visibility tracker monitors up to 9 platforms (ChatGPT, Perplexity, Gemini, Claude, Grok, Google AI Mode/Overviews, and more); credits shared across SEO + AI workflows

Best for: Agencies wanting unlimited users and combined SEO + AI in one stack

Rankability bundles traditional SEO research, content optimization, and AI visibility tracking into one credit-based platform. Every plan includes unlimited users — a rarity in this market — and the tracker covers more answer engines than most sub-$100 dedicated tools.

Catch: not a pure-play AI tracker. Credits are consumed across research, content, audits, and tracking, so true AI visibility cost is harder to isolate than single-purpose tools like LucidRank or Otterly.

7. SE Ranking (AI add-on) / SE Visible — best SEO + GEO consolidation

Pricing: SE Ranking Core $129/mo ($103 annually) + AI Search add-on $89/mo ($71 annually) — realistic floor $150–240/mo. Standalone SE Visible: $99–189/mo — visible.seranking.com

Engines: AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini in SE Visible; no Claude

Best for: SEO teams that want rank tracking, audits, and AI visibility in one contract

SE Ranking's pitch is consolidation: classic SEO plus AI tracking in one login, with the useful side effect that you can see Google rankings and AI citations diverge in the same interface. The confusion is the product split — an in-suite add-on and a standalone product (SE Visible) with different coverage and refresh rates (SE Visible refreshes weekly, which is slow at $189/mo). The $52–129 headline prices don't include AI tracking; budget the add-on from day one.

8. Ahrefs Brand Radar — biggest prompt database, hardest price to justify

Pricing: Requires an Ahrefs plan (from $129/mo) + $199/mo per AI engine index, or $699/mo for all six · custom prompt tracking from $50/mo — ahrefs.com/brand-radar

Engines: ChatGPT, Perplexity, AI Overviews, AI Mode, Gemini, Copilot; no Claude, no Grok

Best for: Existing Ahrefs enterprise users who want AI mentions next to backlink data

Brand Radar's genuine edge is research scale — a prompt database in the hundreds of millions, with AI mentions sitting alongside the backlink and keyword data SEO teams already trust. The per-index pricing is the most common complaint in reviews: $199 per engine per month makes full coverage cost more than most dedicated platforms, and the absence of Claude at that price is hard to defend. Worth it if you're already deep in Ahrefs and your CFO isn't looking; otherwise the specialized tools above deliver more per dollar.

9. Profound — the enterprise category leader

Pricing: Starter $99/mo (annual billing, ChatGPT only) · Growth $399/mo (3 engines) · Enterprise custom — tryprofound.com/pricing

Engines: Up to ~10 on enterprise plans, including ChatGPT, Perplexity, AI Overviews/AI Mode, Gemini, Copilot, Claude

Best for: Enterprise brands that need board-level AI visibility reporting

Profound is the best-funded and most complete platform in the category — deep analytics, agent/crawler analytics, content workflows, and enterprise compliance features. Public pricing starts at $99/mo, but Starter tracks ChatGPT only; real multi-engine coverage begins at $399/mo Growth. Enterprise contracts reportedly run $2,000–5,000+/mo for full deployments.

Catch: the gap between constrained entry tiers and enterprise contracts is wide. If you're a founder trying to answer “does ChatGPT even know we exist?”, you can answer that for $9 before you ever take a demo call.

How we compared

We evaluated on four criteria: entry cost (what it takes to see your own data), effective full-coverage cost (headline price plus the add-ons required to track the engines vendors advertise), model coverage (with specific attention to Claude, the most commonly missing engine), and honesty of the pricing page (public ladder vs. demo-gated). Prices were verified against vendor pricing pages in July 2026.

An honest caveat about this whole category

Two things every vendor (including us) should say more often. AI answers are stochastic: week-to-week fluctuations in visibility scores partly reflect model output variance, not real changes in your brand's standing — treat trends over months as signal, single-week moves as noise. And the category is young enough that no one has rigorously proven a consistent correlation between AI mentions and traffic or revenue lift yet. That uncertainty is exactly why we think the rational first step is a cheap baseline rather than a $400/mo commitment: measure first, subscribe when the trend data starts earning its keep.

FAQ

What's the cheapest way to check my AI visibility?

Free checkers (including ours) give a partial read at no cost. The cheapest complete audit is LucidRank's $9 one-time report; the cheapest subscriptions are Rankscale Essentials (~$20/mo) and Otterly Lite ($29/mo, 15 prompts).

Which AI visibility tools track Claude?

Below $100/mo with Claude: LucidRank ($9 one-time report or Pro at $49/mo), Rankscale ($20/mo+), and Rankability ($99/mo). Peec and Profound offer Claude only on custom enterprise tiers; Otterly, Semrush's AI Toolkit, SE Ranking, and Ahrefs Brand Radar don't track it as of July 2026.

Do I need daily tracking?

For most brands, no — AI answers shift with model updates, not hourly. Weekly monitoring catches real trends; monthly is a reasonable minimum. Daily matters mostly for enterprise brands actively running GEO campaigns.

Are the SEO-suite add-ons (Semrush, Ahrefs, SE Ranking) good enough?

If you already pay for the suite and just want directional data — usually yes. Dedicated tools go deeper on prompt-level analysis and citation sources. Don't switch SEO platforms for AI features alone.

How is AI visibility different from SEO rank tracking?

There are no positions to track — an AI answer either mentions you or it doesn't, cites you or doesn't. The metrics that replace rank are mention rate, position within the answer, citation sources, and sentiment. Our AI visibility tracking guide covers the full methodology.

Is LucidRank on this list because you own it?

Yes. We listed it first and flagged its gaps (no Perplexity, fewer engines than enterprise suites) so the comparison stays useful even if you don't choose us.

Want to know where you stand before picking a tool? Run a $9 one-time audit — full report across ChatGPT, Gemini, and Claude, no subscription.

Last updated: July 2026. Prices change — confirm on each vendor's pricing page before purchasing.